Our Story

As a dog mom, I constantly struggled with pet hair clinging to my clothes and the need to lint roll. I was always battling fur, and I knew I wasn't the only one with this problem. That’s what sparked the idea for LUU Lounge: pet hair-resistant loungewear designed to let you easily wipe off fur and help you feel clean, comfy, and confident whether you're relaxing at home or heading out the door.

I wanted to create clothing that’s not only functional but also meaningful. As I developed this product for my fellow pet parents, I found myself thinking about how much love we pour into others, and how often we forget to give that same love to ourselves. My bond with my dogs led to a realization: the unconditional love we give our pets is the same love we deserve to show ourselves.

Just as we love our pets without hesitation, we also deserve to treat ourselves with the same kindness, patience, and care. More than pet hair resistant clothing, I want this brand to serve as a gentle reminder of self love. LUU stands for "Love Urself Unconditionally" and it’s a mindset I hope you carry with you. Make sure to show yourself some love, because you truly deserve it.

-Lily, Founder of LUU Lounge